Saturday, September 18, 2010

"Nothing is more dangerous than an idea, when you only have one idea"


The importance of a Plan B
Does the thought of considering a Plan B come naturally to your thinking process or do you get so engrossed in one amazing, out of this world brainwave idea that you physically do not think anyone could turn down your idea. Then you are caught off guard with a question from your MD, with the what if questions, you suddenly feel as though you would rather be in bed, covering your head with your pink fluffy cushions from granny fay.

The truth is at times one can get so caught up in an idea, as brainwaves do not come naturally to a large percentage of society thus when a really good idea crosses your mind, you spend all your time, effort and focus on expanding this one idea. However you do not take into account that this idea may not be perfect but may need tweeking in order for it be put into progress.

What lesson can be learnt from such an experience apart from pure demotivation, frustration and the need for a strong drink? As good as you think your idea may be, before you present it to management or the team always put yourself in the audiences position, think of the what if questions, understand your idea in & out and make sure there is an alternative plan or the ability for your idea to be tweeked slightly in order to be suitable for your brand or organisation.

I would rather have a Plan B, show that you are prepared, have thought of the possible alternatives for my idea and have my idea tweeked yet implemented instead of having my idea completely thrown out on a flying carpet.

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