How far would you go to boost your company's bottom line?

Nude commuters get stares & gasps from puzzled clothed commuters

Mind the Gap is repeated several times before the tube doors shut. It's morning craziness on the tube, you can't even turn your head or take a step to the left to get your balance as the tube goes around a corner, you are literally a sardine in an overpacked tin of oiled sardines ready to take on the day.

Next as the tube doors open, in walks two men & women in the nude, only wearing shoes and carrying a handbag or briefcase to cover a certain "private" body part. This was a reality on the london tube on May 18, 2010. This act which definitely caught the eyes of most commuters both positively and negatively and most certainly was the talk of the day, getting front page news and many hits on the internet, was an attempt to promote a new TV series, The Naked Office according to Mail Online. "This new TV series  sees staff at struggling businesses helping to turn their company around." according to Carol Drive from the Mail Online. Steven Suphi, behaviour change specialist and leadership guru, believes stripping off in the office will help boost employees' confidence and develop trust. Suphi states that ‘For most people in the UK going to work in the nude is a very daunting prospect. I believe this extreme process will help them push their boundaries and become a close team that trust each other enough to get naked together."

This article definitely got a few gasps from me and it got me thinking how far would I go to promote my company? How far would you go? Going naked is that an option? The reality is there are many things that I would do to promote my company's brand but going nude in public is definitely not one of them.

http://www.dailymail.co.uk/news/article-1279102